Digital Support Programme

Upcoming Events

Get Found Online – SEO Tips to Boost Your Visibility

This workshop will be delivered virtually through Go To Webinar. You will get the joining link via email one week before the event.

Have you heard of SEO but want to get into the nitty-gritty of how it works? Need practical activities that you can apply over time to boost your online visibility?

This workshop will take you through the basics of SEO; on-page and off-page to help you understand where the main opportunities lie for your business. If you want to own page 1 of Google this workshop will give you tips to get there. In this event we will help you accelerate the inbound traffic from search engines to your website, improve your presence on the web and offer tips to help your Google ranking.

In this workshop you will learn:

• How search engines read your website & rank it,

• The most important factors to get your website highly ranked in search engines,

• What to consider when building a website,

• On-page optimisation (tags, text, images, navigation, URLs etc.),

• Off-page optimisation (links, Social Media, etc),

• Link building – how, where and what links to get,

• Choosing the best keywords to rank for,

• Creating great content,

• Analysing your competitors,

• The best SEO tools to use,

• The latest trends in SEO

This workshop is organised and run as part of the Digital Growth Programme – a programme delivered by Alchemy Digital Training on behalf of Newry, Mourne & Down District Council / Ards & North Down Borough Council.

This project is part-funded by Invest Northern Ireland and the European Regional Development Fund under the Investment for Growth & Jobs Northern Ireland (2014-2020) Programme.

Date: 21.04.2020  | Time: 9.30am – 12.30pm

How to Master Voice Search and Get Heard

 

This workshop will be delivered virtually through Go To Webinar. You will get the joining link via email one week before the event.

Learn the fundamentals of getting your brand ‘heard’ through voice search. Voice search and personal assistants have changed the way we find information online with 20% of mobile queries conducted as voice search say Google. With voice assistants such as Google Home and Echo Dot becoming more commonplace in home and work environments around us, businesses need to understand how to optimise their presence for voice search.

This workshop will show you:

– The latest trends in voice search,

– How to identify opportunities for your business in voice search,

– How to optimise your brand for voice search,

– Future trends in voice search to prepare for

This workshop is organised and run as part of the Digital Growth Programme – a programme delivered by Alchemy Digital Training on behalf of Newry, Mourne & Down District Council / Ards & North Down Borough Council.

 

This project is part funded by Invest Northern Ireland and the European Regional Development Fund under the Investment for Growth & Jobs Northern Ireland (2014-2020) Programme.

Date: 12.05.2020  | Time: 9.30am – 12.30pm

This workshop will be delivered virtually through Go To Webinar. You will get the joining link via email one week before the event.

A lot of the growth on Instagram has been driven by Instagram stories and the new shopping feature within the app. Instagram users are now consuming longer-form content via IGTV, a new way to create engaging content for fans. Businesses need to recognise these opportunities and capitalise on this growth. In this workshop, we will explore the main features of Instagram and review some business case studies from companies that have used the platform to their benefit.

This workshop will include:

● Exploring the main features and tools on the platform

● Demonstrating how you can create content for your business on Instagram

● How to use IGTV

● Creating feed posts and stories

● How hashtags work

● Setting up Instagram ads

● Understanding Instagram Influencers and how to leverage these for your business

This workshop is organised and run as part of the Digital Growth Programme – a programme delivered by Alchemy Digital Training on behalf of Newry, Mourne & Down District Council / Ards & North Down Borough Council.

This project is part-funded by Invest Northern Ireland and the European Regional Development Fund under the Investment for Growth & Jobs Northern Ireland (2014-2020) Programme.

Date: 05.08.2020  | Time: 9.30am – 12.30pm

This workshop will be delivered virtually through Go To Webinar. You will get the joining link via email one week before the event.

This workshop is organised and run as part of the Digital Growth Programme – a programme delivered by Alchemy Digital Training on behalf of Newry, Mourne & Down District Council / Ards & North Down Borough Council.

This workshop is delivered by Emma Gribben from Alchemy Digital Training and is an international digital marketing trainer, mentor and consultant working directly with clients around the globe on digital marketing projects. Emma delivers digital marketing training for Google Digital Academy throughout Europe, is a trainer for the Google Digital Garage in the UK and a Live Class Expert Speaker for Google Squared.

This workshop is organised and run as part of the Digital Growth Programme – a programme delivered by Alchemy Digital Training on behalf of Newry, Mourne & Down District Council / Ards & North Down Borough Council.

This project is part-funded by Invest Northern Ireland and the European Regional Development Fund under the Investment for Growth & Jobs Northern Ireland (2014-2020) Programme.

Date: 17.09.2020  | Time: 9.30am – 12.30pm